American fast-food giant McDonald's has launched a Web 2.0 "viral" marketing campaign. McDonald's new web 2.0 site http://www.mcdonaldsmom.com/ is where "US moms" can tout the sheer wholesomeness and health benefits of McDonald's food.
McMoms, dubbed "Quality Correspondents", will meet with company nutritionists, "chefs", suppliers and others responsible for food quality and safety. McMoms will be encouraged to "publicly share their experiences through journals and downloadable videos on the website.
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5 comments:
I think the McMom's need to watch "Super Size Me"
You are having good blog. I am liking your blog. Blog.
Tim, Now you can sit in your easy chair, eat McDonald's, and read up on how wonderful it all is. Do they include exercise without work? If so, I may start eating more McDonald's. Roy
Is this the ultimate in a self-licking ice cream cone, or what!!??
McDonald has good coffee now.
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